Supporting circular economy ventures calls for approaches that differ from traditional entrepreneurship support. These ventures often follow distinct growth paths, need specialised market connections, and create value in ways that mainstream metrics don’t capture.
This blue-print consists of three principles as
practical guidance that any ESO can
adopt—whether you’re just beginning
to explore circular economy support
or looking to strengthen your ex-
isting approach. These aren’t theo-
retical frameworks, but approaches
drawn from practice that help ESOs
deliver better results for circular ven-
tures while building credibility and
expertise in this rapidly growing field.
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